Generative Research for Explurger App:
Conducting generative qualitative interviews to map the emotional drivers between generic social media usage and the specialized travel platform, Explurger.
Role: Qualitative Researcher, Specialised User Interviews
Focus: Generative Research, Empathy Mapping, Behavioral Drivers
Organization: Manah Wellness
Background
Explurger is a specialized social media platform built specifically for travelers and explorers. To grow their product effectively, the team needed a deep, psychological understanding of their potential user base.
Goal
The goal was to map the emotional delta, specifically, how users' behavioral drivers, motivations, and anxieties differ when engaging with generic, mainstream social media apps versus a specialized travel community. Because people frequently mask their true digital habits or give socially acceptable answers, standard surveys could not capture these deep-seated emotional nuances.
My Role
The Specialization: My engagement on this project was highly specialized and strictly scoped to the execution phase. I was brought in specifically to conduct the 1:1 generative user interviews, acting as the neutral, clinical facilitator.
The Clinical UX Approach: I leveraged my background in clinical counseling to apply empathetic, non-directive probing techniques. This strategy allowed me to successfully bypass the "social desirability bias" users typically display when discussing their social media habits.
The Handoff: I delivered the raw, high-fidelity qualitative data—detailed interview transcripts, clinical notes, and behavioral observations—directly to Explurger’s core strategy team so they could perform the final product synthesis.
Outcomes
Executed deep-dive generative interviews, successfully bypassing user bias to uncover foundational emotional drivers.
Applied clinical interviewing techniques to UX research, ensuring the raw data was free from superficial or socially curated responses.
Delivered rich, unbiased interview transcripts and raw qualitative data to the core product team, providing the human-centered foundation for their final analysis.
